Suzuki gears up to grow 2-wheeler business in India

Suzuki Motorcycle India wants to addition its attendance in the country from that of a binding amateur and is attractive to accord 30-35% of Suzuki Motor Corp’s bike volumes in three years as it tries to exhausted a slump in the market.

The assemblage aims to aftermath and advertise 1 actor units by 2016-17 and expects India to be the better aggregate contributor globally, overtaking Indonesia. In a bid to ability that target, Suzuki Motorcycle will be ablution at atomic 4-6 fresh articles in India and will anon alpha exports from the country.

If it meets the target, the assemblage could bout or alike beat the business addition of Maruti Suzuki India to the Japanese company. Maruti Suzuki, India’s better car maker, contributes about 44% of the parent’s all-around volume.

“In adjustment to advertise 1 actor vehicles, we charge to accept a ample artefact portfolio, which is about bifold of our accepted portfolio and administration point to three times of today,” said Atul Gupta, controlling vice-president, who apparent two fresh models, the Let’s 110 cc scooter and the Gixxer 155 cc exceptional bike, in Mumbai on Monday.

“Even with 1 actor units, we may be a binding amateur and can’t allocution about aggressive with the top one, two or three, but we will be a assisting aggregation and accidental about 35% of all-around volumes.”

Exports to Latin America, Africa, the Middle East and South Asia will accessible up fresh markets for the aggregation and advice body volumes and profitability, the aggregation official said.

While fresh markets and articles are on the anvil, it has had a asperous ride in India. In a bazaar that broadcast aloof 2.9% in FY13, Suzuki Motorcycle acquaint able double-digit advance of 22%, affairs 4,13,977 units, led by the 100 cc Hayate motorcycle. The bazaar allotment affected 3%.

But in the April-December period, sales accept angled 12.35% to 2,75,946 units. Scooter sales beneath 8.5% to 2,26,325 units in the April-December aeon and its bazaar allotment fell to 8.67% from 11.36% in a articulation that’s growing overall.

Motorcycle sales fell 26.48% to 49,000 units in the period. Gupta said the aggregation needs to footfall up business of the Hayate and that it aims to ability out to rural areas for incremental volumes. “We apperceive it is activity to be boxy for us, the bazaar dynamics accept changed,” he said.

“Had the bazaar been growing, we would accept developed faster, but it is activity to be a arduous two years.”

The aggregation affairs to footfall up the clip of fresh launches. “We acclimated to barrage aloof one artefact in a few years, but now afar from Let’s and Gixxer, you will see at atomic four added articles from us in the abutting two years,” Gupta said.

SG22